what are Vox Pops?

Vox Pops or Vox Populi means the voice of the people which is exactly what this type of target audience research technique sets out to do, to voice the opinion of the average Man or Women by just taking to the streets and asking several people the same question to see what would make our music video as popular as possible.
The  style of a Vox pops  is very particular as they are almost outside on a high street or the location of an important event as to show the interviews take place in a public place to show that the people have been chosen at random as if it is a spontaneous chance encounter.

They are used to show balance in opinion as not to give a biased view this is why they are showed on News programmes to give an impartial view by showing opinons from different ends of the spectrum. This is why they often start the sequence off with a shot of the interviewer making a statement like "opinion was divided on the street". the film will then cut to footage of people awnsering the first question in a close-up mid angle shot talking straight into the camera.Like most vox pops filmed for television ours will be staged as we will have all the questions and the peoples responces pre-rehearsed. we will be asking five questions:

• Do you watch Music Videos?
• What is your favourite Music Video?
• What do you like about Music Video?
• Wat makes A great Music Video?
• Where do you watch Music Videos?

we must interview at least five diffferent people and then edit it so that after each question is asked there is a procesion of awnsers given one after another from each person before the second question is asked. Captions identifying each Participants first name, age and occupation should be displayed at the bottom of the screen.