5-Music video success criteria

The success criteria is what a film maker should include into their music video to achieve a certain amount of success with there video.

The purpose of a Music promo video:

•  Must advertise the artist
• Draws attention to the music (song)
• Illustrates the song
• Appeals to a visual audience
• Express an individual's emotions
• Tells a story  
• Markets an image

Effect Music promo video has in terms of business:

• Promotes the artist/single/album
• Persuades audience to buy CD/download
• Raises the audience awareness or profile of the artist/group
• To make an artistic statement-e.g. Talking Heads "Once in a lifetime"
• Product placement e.g. Christina Aguillera & perfume in "Not myself tonight"

How we might measure the Music promo video's success criteria:

• Word of mouth
• Number of hits on YouTube
• Newspaper articles/TV reports
• How many times shown on television
• Amount of publicity
• Downloads (legal/illegal)
• Charts
• CD Sales