Tuesday, 6 November 2012

Peter Gabriel - Sledgehammer (1986)

2nd in Chanel 4's 100 greatest Music Videos Sledgehammer is one of the most renowned and iconic music videos to date. Peter Gabriel released the sledgehammer record in 1986 and the video soon followed and was played over and over again, it was commissioned by Tessa Watts at Virgin Records, directed by Stephen R. Johnson and produced by Adam Whittaker.this was released in a time when MTV and VH1 were still relatively new and music videos with a wide range of visual effects were extremely popular such as Micheal Jackson's classic videos for "Billie Jean" and "Thriller" this video became widely popular through the same means with arguably better visuals than ever before, it uses stop-motion animation, pixilation and the famous Aardman claymation used for Television programs such as Wallace and Gromit this is a slow and tedious process in which peter Gabriel lay under a plain of glass for 16 hours whilst filming one frame at a time this shows the painstaking time and effort that dictate a truly great music video. These visual graphics provide a vivid picture of the lyrics whilst providing plenty of entertainment for the viewer which won it a record 9 MTV Video Music Awards in 1987 and was announced as its most played Video in the stations History the music video definitely boosted the music itself as it became Peter Gabriel's only solo US number 1 hit and put his name down in musical history.

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