final music video

magazine advert

  

digipack

front cover

inside cover

back coverinside panel (left)

exterior spine

CD casing pannel 

inside panel (right)

interior spine

evaluation 4

 Question 4 - How did you use new media

 technologies in the research and planning,

 construction and evaluation stages?

 The research and planning stages is probably the most difficult phase of the process as it deals with such a large proportion of the course from watching, learning and understanding how music videos are made and for what purpose to theorising your target audience and what you should include in your music video. This proved challenging but in the end rewarding as we were then properly prepared to begin work on filming and producing our music video.

in the beginning websites such as you tube were used to watch videos and then blogger the means to dissect and analyse to see what aspects of these videos we could use to our advantage.

you tube and blogger also played a role in the broadcasting of our preliminary task. This was an exercise in practising lip-sinking, we recorded ourselves practising the technique using a tripod which we were already capable of handling due to last years task and a new HD type camera slightly different that the ones used last year but just as effective. We then used final cut express to edit together the footage which we are all moderately proficient in dealing with agin thanks to the work done last year.

Then it all came down to choosing our own music video and getting on with our own project due to the fact that no copyrighted music was allowed as we would be breaking copyright infringement laws by using the music on sites like blogger and you tube, we had to find undiscovered talent in bands and artists that were not affiliated with any record label so we took to the internet, to sites like "unsigned.com" and "newgrounds" these are websites dedicated to the promotion of unsigned bands complete with individual bios and sample tracks. 

 

These were sites we had ever used before but were extremely helpful with a huge catalogue of unsigned musicians to chose from, however this was slightly overwhelming and was a lengthily process   to view each profile and listen to the provided tracks one by one so these websites although helpful only got us so far.

I didn't chose my music from either of these sites but through another source once I had done that I used various social networking websites to obtain information and perspective on the band they had their own website featuring all they music which is where I was able to download the desired song not only to present on the blog but to use as the audio in my music video, they also had a Facebook page and videos on you tube documenting their performances and practicing sessions etc.

 

we used several techniques for research into our target audience which I have talked more about in my other evaluation question (3) such as survey monkey, wordle and filming Vox pops.

For the animatic we drew out on paper a storyboard detailing the scenes of our music video then taking photos with a digital HD still camera we could upload the images to the apple macs this was also useful for the digipack I made as i could upload images taken on my phone to the computer which could then be manipulated.

 

Evaluation Task 3

Evaluation Task 2

Evaluation Task 1

Animatic

Storyboard

Here are the shots taken of our hand made Storyboard this outline what we plan to film and what we want our video to look like how long the shots are. we will also display this in an edited animatic form in another post.

Shot list

location list

Risk assessment

costumes and props

Treatment

Shooting schedule

Former Student Digi-pack Analysis

Here is the finished Digi-pack designed by student who formerly took part in this course for there chosen band, this is a chosen example through the past few years f previous work so we can assume that it is of a high standard and that therefore there are many things we can take from this work and use to our advantage when designing our own. The way in which the Digi-pack is displayed in terms of colour scheme and font correlates to the style of music and the bands "look" this could definitely  be something to take into account when trying to make a suitable casing of our music there is also great emphasis on the presentation of the individual members of the band showing their names and designating them their own colours and splitting the front and back covers into four different segments this could be an available option to us even if we do not want to display the band on our front cover we have to include a picture of them in the inner page of the Digi-pack so this will introduce any new fans of the music to the separate members of the band.  

Target Audience Survey Analysis

After gathering the results of our Target Audience Research Survey we can analyse quantitively so that we can ascertain what things we need to include in order to produce a successful music video we asked a series of questions with several answers that would give us an idea of the sort of things that spark peoples interest in regard to Music videos this could be a slightly biased account as all the people we asked fell within the same age group 12-18 which means that all the information we take in will be aimed at teenagers however this is the demographic that views the majority of music videos compared to the others and no music video can be targeted at all age groups.

Our results show that although about 80% of survey watch music videos on television  that 100% watch them on you tube therefore this would suggest that a viral campaign would get our artist the largest amount of attention having a channel on you tube set up with all their music and our Music video with links to site where people can buy the Digi-pack we have designed.

The survey also showed that people are attracted to visually stimulating videos so not long dragged out shots it needs to be a fast paced and not boring there needs to be action so this would suggest that we should stick to story more than just people standing in-front of a camera and perform and this is encouraged by the fact that people say they enjoy when a music video.
when asked "which do you prefer to see in a music video?" humour, entertainment value and story were the three choices that got the largest response these are factors that we may want to introduce to our Video.

Magazine Album Advert Analysis

Here displayed together are six different album adverts and tour dates for the official tour that accompanies the album that would have been featured in a music magazine at one point the albums being advertised are:
The Blueprint 3 - by Jay Z
Grimewave- by Wiley
Bud, Sweat and Beers- by Devlin
Against all odds- by N-DUBZ
Boy in Da Corner- by Dizze Rascal
and Catch 22- by Tinchy Stryder

There is a clear pattern with the posters as they either have a lot of bright colour or they have none at all these purposefully draws attraction as both are on either ends of the spectrum so will stand out from the standard colours used in the rest of the magazine in  almost all of the adverts the image being displayed is identical to the album cover this means that we could make our magazine advert look the same or similar to the Digi-pack we design as to provide cross media convergence and to make the image recognizable to the public so they can instantly identify the album when seen in a shop and will know the artist as it is in the case of all of the posters at the very top and in the largest print size. these are some of the few things I will be taking into consideration when creating my own advertisement.

real Digi-pack analysis

Here is an example of a genuine Digi-Pack for the band of AC/DC released in 2009 as a promotional tool for the paramount picture Iron man 2 collecting all the songs of AC/DC used in the movie and some of there other well known hits the pack is a two disc set held in a case that displays both aspects of the movie and of the band.

The layout of the Digi-pack is a booklet format with several different pages showing images information on the music and record company ad there are sleeves where the two discs fit in inside covers here display lead role Robert Downey Jr. as his role as Tony Stark whilst on the next page the classic AC/DC lighting bolt icon displayed on a stormy sky themed background that is used for the whole album to give it a dramatic gravitas.

Here shows the back of the pack which displays the  track list and the spine which shows the band name and the title of the album which is the sort of thing that needs to be included in our Digi-pack design.

Famous Album Art Analysis

What to include in a Digipack

• Name of the artist of Alum displayed on the front of the pack so that it can be clearly identified
• Track list- a full display of all songs the CDs contain and in the order they're played in and how long they play for
• Barcode and record company logo to give the Digi-pack an authentic and professional look
• Six panels displaying different art designed by me to fit the theme or information on the band or music such as a list of lyrics for the songs                      
• The spine of the digi-pack will need to contain the name of the artist and the name of the album so that it can be identified when stacked with other CDs
• disk impression either one or two so that CDs can be kept in place an not scratched or damaged 
• An image of the band needs to be in the insire as an imagine of the band needs to be available but it does not have to be on the cover as it may contrast with the theme of the Digi-pack

initial ideas

Initial ideas for musc video from dale17

update on permission request

I regret to inform you all that my chosen band for my music video piece are no more........ they're not dead they just broke up as they are lacking in a lead vocalist although they have made assurances to their fans on their Facebook page they are yet to reform-

"We are sad to announce that Dan Kidney has left the band to pursue other interests. We shall continue as a band and are beginning a search for a new vocalist. If you're interested message dynamitehero@live.co.uk for more details. 

We will be back soon with new tracks and shows as soon as possible."

My e-mail request to the band regarding the use of their music was never replied i must assume that they are no longer checking their band email and are no longer actively functioning as a group therefore copyright isn't so much of an issue. So i shall proceed with the video as planned and address a copyright problem if one arises.

more about Dynamite Hero

I have chosen the band Dynamite Hero to provide the song that will be featured in my music video they were suggested to me by a friend  as his cousin is the drummer for the band and i agreed to listen to a sample of there music as the task of choosing a song out of the unsigned thousands was becoming overwhelming once I had listened and thought on what i could do with there sound I agreed and sent them an e-mail asking for there consent.

Since I have been finding out more about the band their inspiration, their interests and most importantly their music

As I have already said there are five members of the band

Dan Kidney Vocals

Dan Harrington Guitar

Dexter Liew Guitar

Rob Jenner Bass

Perry Sinclair Drums

they were given a 4.4/5 rating at red bull's "Bedroom Jam" website were their bio says 

"We are Dynamite Hero a pop punk band based in London, formed in 2011, we started to get to work into perfecting our mix of pop punk hooks, sing along choruses and breakdowns. We recorded our first EP in DIY fashion recording, mixing and releasing our EP from our own homes, and then releasing the EP Stand Up Stay Strong for free. It was then streamed 3,000 times and featured on music websites such as AbsolutePunk.

We have played venues such as 02 Islington Academy, Camden Barfly and Water Rats and in 2012 we've already made plans to record a new single in January and support Missing Andy on their biggest UK Tour ever in March, and support Decade on their next UK Tour."

the band also have Facebook and twitter accounts

twitter: @dynamitehero

Facebook: Dynamite Hero

On both they describe themselves as a pop punk band and say that they're influences are

The Wonder Years, Four Year Strong, Fall Out Boy, Paramore, You Me At Six and All Time Low.  

The band are very fond of designing their own art work which they base around there gimmick comic book image  and their favorite  Japanese Video Game "Pokemon" here are some of their impressive art work.






Finally the bands 7-track debut independent album "STAND UP! STAY STRONG!" is being sold online for the fans as a download although several hard-copies have been made and features some of there best work

1. Stand For Something Or Fall For Anything 02:35
	2.	Getting Out Of Pallet Town 03:14
	3.	Captain, This Ship Is Sinking 03:34
	4.	Cycles 03:43
	5.	Battlefield 03:33
	6.	Captain, This Ship Is Sinking (Acoustic)03:34
	7.	Cycles (Acoustic) 03:07

As you can see this includes my chosen song Battlefield

Chosen song(Battlefield) Audio clip

Target Audience Research

Q1 1. Do you a frequently watch music videos? Yes No Q2 2. Which age group do you belong to? 12-18 19-25 26-35 36-45 45-60 over 60 Q3 3. How do you watch music videos? Television You Tube Smart Phone/tablet other Q4 4. How often do you watch music videos? whenever I can everyday most days once a week Q5 5. What do you like about music videos? Q6 6. What do you dislike about music videos? Q7 7. Which do you prefer to see in music videos? entertainment value story presentation of artist a medium of art humor drama bright colours fast pace slow moving dull lighting Other (please specify)